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The brand signature evolved to become: “ Plus que jamais, Renault, l’Automobile de France” (“More than ever, Renault, the Automobile of France”). The name “Renault” was used as the commercial brand.
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The company became the Régie Nationale des Usines Renault. The nationalization of Renault on Janumarked a change in status. During this period, the company also gained a famous brand signature: “ Renault, l’Automobile de France” (“Renault, The Automobile of France”). Over the 1930s, the identity evolved gradually and was progressively adopted across the company. In the first instance, the diamond was used exclusively on luxury sports vehicles identified by the name Stella from 1929. This geometrical symbol was definitively adopted in 1925. The diamond was used alongside the round grille from 1924, appearing on the front of the 40-CV Type NM executive tourer. The round logo of 1923 soon gained more angular contours, better suited to the dihedral-shaped bonnets with their two plane faces and central dividing line. Tailored to the specific snout shape of Renault’s “Alligator” bonnet, the logo was split in two by a central line. This logo was both functional and essential since behind the grille at the front of the bonnet was… the horn! Regulations required this function to be positioned at the front behind a metal grille. It adopted a round grille with the name of Renault in the centre. In 1923, Renault decided for the first time to place a front-end logo on its vehicles to make them more easily identifiable.
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He changed it again in 1922 to “Société Anonyme des Usines Renault”. On becoming the sole manager of the company, Louis Renault changed the name from “Renault-Frères” to “Société des Automobiles Renault” in 1910. In 1906, the medallion was replaced by an image of the Renault that won the first French Grand Prix, shown inside a gear wheel. Used primarily on internal documents, this emblem was not used on brand vehicles, which could be recognized only by the name “Renault-Frères” on the running board and the initials LR (for Louis Renault) carved onto the wheel hubs. The company was initially called “Renault-Frères” and the first logo in 1900 featured the brother’s initials, with two entwined Rs in an “Art Nouveau” medallion. Renault was founded in 1898 by the three brothers Louis, Marcel and Fernand Renault. For the past 90 years, the brand identity has been summed up by the letters in the name ‘Renault’ and by the diamond-shaped logo. When somebody talks about the ‘diamond brand’, you know immediately that they mean Renault. It becomes a metaphor for the company in itself. And once they do, we'll reunite them with the car of their dreams.A logo is a key component of corporate identity. Most car fanatics will be able to match these logos to their brands without trying too hard. However, there are a few reputable Japanese brands that have managed to make it across the seas and into our driveways. Still, most of us are only able to name those that pertain to the western world. Logos are like those catchy pizza shop jingles they aren't essential to us, but that doesn't stop us from being able to recite them word for word.Īnybody who loves cars knows that they are a lot more brands that they can count. While we don't like to admit it, these logos have been imprinted into our minds forever, and they wait for us to cross paths with them to put two and two together. Cars are no exception to the rule, which is why every vehicle we see wears its logo proudly. Without one, companies would be forced to stamp their products with their legal names, which could make things look a little too official. Most successful brands have a loyal logo, and it follows them wherever they go.